AI Benefit Advisors

Every employee deserves an advisor.

Open enrollment is one of the biggest financial decisions employees make, and most make it alone. An AI Benefit Advisor gives every one of them real help.

Why AI for benefits · 1:37

Why AI

Benefits are complex. Help doesn’t scale.

No employer can staff an advisor for every employee. AI can.

Always available

Answers questions any time, even at midnight.

Personal

Guidance based on each employee’s family, income and coverage.

Human when needed

Complex cases go straight to a licensed advisor.

Where Pendella comes in

The biggest gap is life insurance.

Most families need far more than their group plan provides. Penny, Pendella’s AI advisor, finds the gap and closes it in one conversation.

100M+Americans with a life insurance gap
<10 minto a coverage decision
Same-dayapproval, most without an exam

Source: LIMRA and Life Happens, 2026 Insurance Barometer Study.

Example family

What they have vs. what they need

Have · $300K $700K gap Need · $1M $0$500K$1M
Employer plan $50KVoluntary $250KGap